JOYFUL AVECTHING, 2022
Under the theme of JOYFUL, which is emerging as the main theme of the new culture,
AVECTHING was planned and designed to focus on growing and lasting JOYFUL(which is one of the strongest emotions that humans want to feel) with AVECTHING.
In addition, the color palette reflects the DOPAMINE BRIGHT color, an ideal color that expresses the transition to the digital age in line with the emotion and theme of JOYFUL,
and a pleasant and bright color that fits well in the virtual world.
We incorporated elements full of the pleasant dopamine bright color palette into the project collection using the theme of design and materials.
AVECTHING has also composed of jewelry that can match and give accent to any style regardless of gender (GENDERLESS) and season & weather (SEASONLESS & WEATHERLESS) in this collection.
And the materials also doubled the colorful and restrained charm by using pearls, gemstones, and upcycling fabric following the last collections.
